Your Brand, On an Autonomous Fleet.

Wrap your brand on a Tesla Cybercab fleet. Verified-rider impressions. Real-time QR analytics. Hybrid pricing — base monthly subscription plus per-impression overage, invoiced quarterly against Tesla’s settled ride-count data.

★ Founding-cohort wrap inventory available now
Get wrap pricing
The Stats

Real reach, real numbers.

Monthly Reach Floor
1,500,000 impressions
Per wrapped vehicle · guaranteed from ride-mile traffic, not QR scans alone.
Traffic Math
4,500 route-mi/mo
150 mi/day × 30 days × 333 floor impressions/mi = 1,500,000. Throughput model at 100/mi reaches ~450,000.
Billboard-Equivalent Media Value
$1,800-$13,500/mo
$1,800 = one Evansville static billboard’s monthly ratecard (Times OOH Media). $13,500 = same $9 CPM applied to your wrap’s 1,500,000 monthly impressions (1,500,000 ÷ 1,000 × $9 = $13,500). At $1,000/mo, your wrap subscription delivers reach equivalent to $1,800–$13,500 in traditional billboard media. Plus $0.25 per verified first-hand impression, invoiced quarterly against confirmed ride-count data.
How It Works

Three steps to visibility

01

Wrap

Your brand is applied to a Cybercab in the Rollout fleet. You provide print-ready artwork to the Rollout wrap spec; Rollout handles installation. (Rollout does not offer wrap-design services — we can refer you to Evansville-area designers who already know the spec.)

02

Operate

The wrapped vehicle operates on the Tesla operator program, accumulating verified-rider impressions across daily ride volume. Service area depends on the active operating market for the cohort.

03

Track

Impressions are counted through Tesla Fleet API ride telemetry; QR scans are captured automatically at the slug page; if your tier includes the tokenized promo-pool add-on, redeemed codes are attributed back to your campaign.

Why Rollout

Advertising that moves.

Real-Time Analytics

View live performance by hour, area, and device so you can refine campaigns with hard evidence.

Geo-Targeted Routes

Wrapped vehicles operate on high-traffic corridors, shopping districts, and campus areas during their daily ride windows on the Tesla operator program.

Transparent Hybrid Pricing

$1,000/month per vehicle + $0.25 per verified first-hand impression, invoiced quarterly against confirmed ride-count data. Tier pricing stays stable; no auction bidding. Once demand exceeds wrap capacity, new advertisers join a waitlist rather than driving prices mid-campaign. Brand and Conversion tiers priced identically — you pick based on goals, not budget.

Autonomous Advantage

Self-driving vehicles operate longer hours and more consistent routes than traditional fleets.

vs Alternatives

How Rollout stacks up.

RolloutBillboardRadio SpotSocial Ads
Mobile / metro-wide
Predictable tier pricing
Trackable engagement
Published rate card
Fresh format
Pricing

Choose Your Wrap Tier

Base Wrap
$900/mo
Impressions-only wrap. No QR tracking layer.
  • Full creative control on the panels
  • Impressions-only — no QR tracking layer
  • Fleet dispatch estimates (no per-scan data)
  • Hot-swap install, 30-day cancel notice after first cycle
  • +$0.25 per first-hand impression, invoiced quarterly
Start your inquiry
Brand Wrap
$1,000/mo
Brand awareness with tracked QR codes routing to your site.
  • Everything in Base Wrap, plus:
  • Up to 4 QR code panels at advertiser-chosen positions
  • Scan count + location + device analytics
  • QR routes to your homepage or campaign page
  • +$0.25 per first-hand impression, invoiced quarterly
Start your inquiry
All tiers: quarterly prepay for the first 3 months (covers production + install + onboarding), then monthly or continued quarterly at your election. 30-day written cancellation notice after the initial cycle. Read the full wrap spec →
Timeline

From signup to on the road.

01 · WEEK 1
Apply
You sign up, pick a tier, tell us about your business.
02 · WEEK 1-2
Design
We review your brand, design your wrap, you approve.
03 · WEEK 3-4
Wrap
Vehicle is wrapped, QR codes generated, dashboard provisioned.
04 · WEEK 4+
Live
Your wrap is on the road. Scans flow in. You watch the dashboard.

Put your brand on the road.

No call, no sales pressure, no calendar tag. Tell us about your business and we'll reply by email with pricing for your campaign. Most advertisers go from inquiry to wrap-on-the-road without ever getting on a phone.
Your information is used only to reply to you. Not shared with third parties.
Tesla, Cybercab, and the Tesla logo are trademarks of Tesla, Inc. Rollout LLC is an independent fleet operator and is not affiliated with, endorsed by, or sponsored by Tesla, Inc.